Tag Archives: word of mouth

Last month, we posted about why Word-of-Mouth is valuable in the digital age. Its client-centered approach and perceived reliability are attributes to appreciate as part of your marketing arsenal. Harnessing its power and strategically managing Word-of-Mouth does take some concentrated focus and effort, however, to be effective.

Based on your needs, budget, and business size, you can engage customers in promoting your business by Word-of-Mouth. If you are able, dedicate a specific person to manage these tactics to become the expert of your social presence. Not every bad thing is avoidable online, but a singular person can manage it with a focus on keeping your online reputation and presence a forceful component of your marketing mix.

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