Tag Archives: social media

How to Use Social Media for Customer Service

Imagine this: your customer leaves your business and has a poor experience. Instead of telling your staff, she tells her friends on Twitter. She vents about the negative feeling instead of tackling it head on. Do you respond?

67% of consumers use brand’s social media accounts for customer service, according to a recent J.D. Powers & Associates study. Today’s customers are constantly perusing their social media accounts and engaging with their friends/followers. If you’re not monitoring social media and using your accounts for customer service, you could be missing a tremendous opportunity to turn negative experiences into positive ones.

 Read more...