Tag Archives: sensory marketing

Certain smells bring back vivid memories, right? Maybe the rich smell of tobacco reminds you of your grandfather’s pipe. Or the unique odor of carnations brings a deluge of memories from high school dances. Scent memory is exceptionally strong, and our memories are emotionally aligned with scents from the past.

Sensory marketing has influenced many potential customers with its synergistic use of all the human senses. It draws upon our emotional reaction to what we experience through our senses. Maybe your business should “stink” a little more and use the sense of smell to influence customers.

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