Tag Archives: marketing

How to Turn Your Customer Service Team Into a Marketing Department

Does your firm operate out of different silos? If so, you might miss out on a tremendous opportunity.

Cross-pollination of departments in your company is a tremendous way to boost sales and increase customer loyalty. One of the easiest and best ways to accomplish this is to turn your customer service team into a team of marketers. Although they don’t take on the normal marketing functions, the way they engage with and talk to your customer base has a direct impact on how consumers view your brand. In other words, whether you like it or not, your customer service agents are already marketing your business.

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