Tag Archives: digital age

Word-of-mouth marketing is like free publicity for your business if you provide a good product or service. Richard Branson called it the best and cheapest form of advertising, but what does it mean in the digital age?

What used to be conversations and recommendations shared among friends has migrated to digital platforms but are really no different than the praises or criticisms we’ve always shared. We tell stories about wonderful service and incredible products. Sure, it could be over lunch with a friend, but it also could manifest itself in an online post that thousands of people see.

 Read more...