SaaS Solutions for Every Small Business

Even with the pandemic, 2021 brought nearly a million more small businesses to the US. From small retail to franchise locations, we see economic output growing despite some of last year’s initial predictions. As business opportunities grow rapidly, Software-as-a-Service (SaaA) applications have become go-to technology sources.

We provide one such service here at ScheduleBase for employee scheduling. As an online subscription service, we know we provide a simple and easy option for business leaders. Since every good leader must also be a technology leader, we believe SaaS fulfills valuable functions for small businesses.

Social Media. Every customer is a potential spokesman for your business. With easy access to social media, retail businesses must engage and manage the messages generated on social media. There are rich possibilities with organic and online marketing and multiple options for managing timely messaging to past customers and new prospects. Social media apps increase trust, build communities and attract new customers to your product or service.

List Management. This type of software assists business managers by capitalizing on positive online reviews of their product or service. The software keeps customer service activities in a public forum. A positive review of your organization, for example, can be parlayed into high customer-generated ratings. And when a negative review is visible, list management software keeps you on top of problems. When you publicly show your commitment to correcting an issue and treating customers well, a negative review becomes changes into a positive image. Every business will have an occasional, unhappy customer, but you can influence how your organization is perceived, preserving a positive reputation for high quality.

Office Management. This type of software serves multiple aspects of your operations. There are separate options for each or turn-key software options encompassing HR, purchasing, CRM, and inventory. The benefit of using office management software is simplicity and accuracy. When utilizing a comprehensive office management app, you maintain a dashboard of information backed up by data.

Shift Scheduling. Small businesses have enough to manage without struggling with employee schedules. Simple, online, and accessible software streamlines this task. Employees get real-time, reliable communication, and managers are free to move on to the next pressing matter.

Email Marketing. Building a strong customer base is critical in building a business. Collecting customer contact data is invaluable for marketing purposes. Email costs virtually nothing to send and yet keeps customers engaged and loyal. Email marketing solutions allow you to broadcast promotions and new products to a pre-vetted group of buyers. It is one of the easiest types of SaaS software to use, and it merges with other back-office CRM systems to focus on the customers most likely to make future purchases.

You might not need these applications in your operations, yet. But as you expand, SaaS solutions are low-cost, reliable methods for simplifying management functions. The data and software are developed, hosted, and maintained in the cloud, so you need not purchase expensive hardware or storage systems. As subscription-based products, SaaS services are sized to meet your business needs.

Our ScheduleBase customers use our service to focus on their areas of expertise instead of spending hours creating schedules. Like other SaaS companies, we partner with small businesses to maintain software functionality that improves their operations. And we strongly recommend the use of other operational software to manage their small businesses.

Author Profile Jon Forknell is the Vice President and General Manager of Atlas Business Solutions, Inc., a software marketing company specializing in employee scheduling software, including ScheduleBase employee scheduling software, and other business software solutions. In the past, Jon has been recognized by the U.S. Small Business Administration as a SBA Young Entrepreneur of the Year. For many years, Atlas Business Solutions has been named one of Software Magazine’s Top 500 Software Companies.