How to Create a Culture of Loyalty in Your Business

December 19, 2018 | 2,107 views

How to Create a Culture of Loyalty in Your Business

How to Create a Culture of Loyalty in Your Business

Gone are the days when people worked hard to climb the corporate ladder. Today, Millennials and other generations are job-hopping more than ever before, according to LinkedIn. The only way to keep people on board is to create a culture of loyalty.


As enticing as loyalty might be, many companies don’t know where to start when it comes to getting talented people to stay on board. If you’re worried about how to keep your team you have throughout 2019, here are a few tips for how to build loyalty into your company culture.


Show Your Team Trust

One of the most fundamental parts of cultivating a team of high-performers is showing each employee how much you trust him or her. This trust is a key attribute of some of the most sought-after workplaces in the country, and yet 55% of CEOs said they felt a lack of trust is a concern in their business. If this sounds familiar to you, and you’re worried about how trusted your team feels by their managers, it’s time to change your approach.


One of the easiest ways to demonstrate you trust your team is by letting go of the reins a bit. By empowering your team with tools to do important tasks, such as manage the schedule or resolve issues with customers, you can demonstrate your trust and increase your likelihood of retaining top talent.


Keep Your Team Engaged

In 2017, employee engagement scores went up to an all-time high of 67%, according to Aon’s Employee Engagement Trends Report. Although employee engagement is higher than in the past, it’s still not as high as it could be. By focusing on keeping your team involved and engaged with the work they do, you can increase the loyalty and passion each person feels for your company as a whole. Showcase your organization’s mission clearly and frequently, then demonstrate how each person fits into that vision, so they can clearly see and feel their worth.


Reward Your Team

Hard work should figuratively and literally pay off. When your team goes above and beyond, it’s critical that they reap the same level of reward that your organization reaps. For example, if they have an exemplary sales month, your team should feel that same revenue increase in the form of a bonus check, paid time off, or other reward.


Recognize Top Players

People love to feel acknowledged for their hard work. If you’re guilty of letting hard work go unnoticed, strategize how you can give some public attaboys to turn the habit around. Don’t limit yourself to recognizing one employee of the month. Spread the recognition love throughout the organization by regularly and publicly patting top performers on the back for their hard work. When recognizing them, get specific about what they’re doing well, so they know their efforts have truly been seen.


Building Loyalty Starts With You

As a manager, it’s your responsibility to create a culture where people feel trusted, valued, and seen. By engaging your team on deeper levels, you can ensure that people feel invested in the company’s overall success.


Author Profile Jon Forknell is the Vice President and General Manager of Atlas Business Solutions, Inc., a software marketing company specializing in employee scheduling software, including ScheduleBase employee scheduling software, and other business software solutions. In the past, Jon has been recognized by the U.S. Small Business Administration as a SBA Young Entrepreneur of the Year. Atlas Business Solutions was named as one of Software Magazine’s Top 500 Software Companies in 2004 through 2007, and 2010, 2013, 2014, 2016 and 2017.


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