How Technology Matters in Small Business

February 11, 2021 | 570 views

How Technology Matters in Small Business
How Technology Matters in Small Business

Growing a small business is tough work. It requires a limitless supply of dedication and perseverance to succeed. The hard work pays off, eventually. It starts in little ways:  you finally have a family meal, or you allow yourself to sleep in on a weekend day. And those moments are necessary for you and the business so that you are fresh and able to keep your entrepreneurial strength for the hard work ahead.

At various points in your business’s development, different technologies will become necessary business partners and allies. Some forms of management software and technology will help catapult you from the start, and others will become indispensable as you grow to prevent a slowdown in your expanding business. But no matter the timing, technology matters for your small business.

Effective Marketing

Every company, no matter how small, needs a website. It acts as your virtual storefront—for online-only companies, it is the storefront that drives sales. It authenticates your presence to people searching for information and provides details like services and hours. Technology does more in the realm of marketing, though, that provide a web site presence. It can collect data from customers and also market specific products or promotions to keep them coming back. Email, newsletters and social media sites develop conversational interactions that engage customers and develop a relationship that grows your business.

HR and Employee Management

There are a plethora of SaaS solutions to help manage your employees. Until you are large enough for an HR department or the PEO’s service, you will be the one prospecting employees, complying with labor law, and completing employee performance reviews. Until then, an HRIS system technology will save you time as you onboard employees and manage payroll.

For employee scheduling, a growing company can start with simple scheduling systems that cover shifts, monitor overtime, and provide consistent staffing that will save you hours of planning time. Instead of working with paper or texts or excel sheets, a streamlined system keeps employees readily informed of their hours and ready to help you grow your business.

Operational Software

In addition to HRIS systems and scheduling software, your organization will become more streamlined with options that increase working efficiencies. If you have projects or sales efforts that involve multiple people, sales management software will keep track of each sales prospect and contact. In contrast, project management software deftly tracks various people’s progress, all working toward the same goal. Whether the result is a new product or the opening of a second site, intelligent operational software will keep the entrepreneurial ball moving forward.

Numbers and finances are part of your business equation from the beginning. But the need for technology expands as your business grows. Just as group efforts are better tracked effectively, accounting and purchasing capabilities will become more complex as your company grows. You will reap the reward of more controlled finances and cost-effective options when you utilize the correct technological resources.

Scalable Flexibility

Each day, you work to build a solid foundation. That includes plans for how to manage things as they get bigger. From the beginning, technology belongs embedded in your business. It will also expand as you grow, streamlining your processes and, at the right time, provide more opportunities for family dinners and leisurely mornings. And that matters a lot.

Author Profile Jon Forknell is the Vice President and General Manager of Atlas Business Solutions, Inc., a software marketing company specializing in employee scheduling software, including ScheduleBase employee scheduling software, and other business software solutions. In the past, Jon has been recognized by the U.S. Small Business Administration as a SBA Young Entrepreneur of the Year. For many years, Atlas Business Solutions has been named one of Software Magazine’s Top 500 Software Companies.

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