Don’t Rely on the Luck o’ The Irish: How to Use Big Data in HR

March 8, 2017 | 1,554 views

Don't Rely on the Luck o' The Irish: How to Use Big Data in HR

Don’t Rely on the Luck o’ The Irish: How to Use Big Data in HR

It’s one of the hottest buzzwords in the business world today: Big Data. As popular as it is to toss around, few people have a solid understanding what Big Data is (beyond a few facts and figures) and even fewer harness this information to make business decisions – especially in the HR industry.


What is Big Data?

While it’s true that Big Data is a large set of numbers, that’s an oversimplified definition given the power this information can have. Big Data sets are able to be analyzed to uncover patterns, trends, and even human behavior. With it, you can understand things, such as:


  1. How consumers interact with a brand;
  2. How brands interact with consumers;
  3. The real ROI of a marketing campaign;
  4. The real success of a recruitment campaign.


The list could go on as long as the spreadsheets where the data is housed but what’s truly important to you is how you can use this information to make better HR decisions. Here are a few ways to get you started harnessing the power of this business tool.


Share Information Across Business Silos

It’s not uncommon for the HR department to get siloed away from marketing and sales. However, marketing direction impacts HR. So does sales. Without having the right talent on board, it’s nearly impossible to achieve business goals and grow your organization.


With Big Data, it’s easier to make insights more accessible to recruiting managers so they can know which channels are bringing in the best talent, and what’s prompting the best candidates to submit their application. With this in mind, you can spend less on recruiting and invest more into managing your employee’s happiness.


Track Employees Work Schedules Easier

Quick, can you see who’s worked overtime? Who has missed the most shifts? Where you have gaps in your schedule?


Many businesses continue to use an antiquated scheduling system, which can make understanding what’s happening with their employees, as well as how compliant they are with scheduling laws, a challenge. By using apps, such as ScheduleBase, you can harness the Big Data pulled together by these programs to get faster, real-time glimpses into your employment department.


Predict Future Trends

The Harvard Business Review says, “Big data in HR will allow us to move beyond simple headcount and be more predictive than reactionary.”


The way the working world operates is changing. If you don’t have a solid grasp of what’s happening in your business, you can’t predict future trends. With data, you can recognize patterns and plan ahead instead of reacting after the fact.


Big Data in HR

Big Data in HR is a big deal. Without it, it’s harder to compete to find top talent, stay compliant, and have a solid understanding of what’s happening across your firm. By using more technology and less paper, you’re in a better position to gather the data you need to propel your business forward.


Author Profile Jon Forknell is the Vice President and General Manager of Atlas Business Solutions, Inc., a software marketing company specializing in employee scheduling software, including ScheduleBase employee scheduling software, and other business software solutions. In the past, Jon has been recognized by the U.S. Small Business Administration as a SBA Young Entrepreneur of the Year. Atlas Business Solutions was named as one of Software Magazine’s Top 500 Software Companies in 2004 through 2007 and again in 2010, 2013 and 2014.

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