Tag Archives: word of mouth

You Know Word-of-Mouth is Important. Now Go Engage It.

December 18, 2019 | 673 views

You Know Word-of-Mouth is Important. Now Go Engage It.
You Know Word-of-Mouth is Important. Now Go Engage It.

Last month, we posted about why Word-of-Mouth is valuable in the digital age. Its client-centered approach and perceived reliability are attributes to appreciate as part of your marketing arsenal. Harnessing its power and strategically managing Word-of-Mouth does take some concentrated focus and effort, however, to be effective.

Based on your needs, budget, and business size, you can engage customers in promoting your business by Word-of-Mouth. If you are able, dedicate a specific person to manage these tactics to become the expert of your social presence. Not every bad thing is avoidable online, but a singular person can manage it with a focus on keeping your online reputation and presence a forceful component of your marketing mix.

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Word of Mouth Benefits in the Digital Age

November 6, 2019 | 779 views

Word of Mouth Benefits in the Digital Age
Word of Mouth Benefits in the Digital Age

Word-of-mouth marketing is like free publicity for your business if you provide a good product or service. Richard Branson called it the best and cheapest form of advertising, but what does it mean in the digital age?

What used to be conversations and recommendations shared among friends has migrated to digital platforms but are really no different than the praises or criticisms we’ve always shared. We tell stories about wonderful service and incredible products. Sure, it could be over lunch with a friend, but it also could manifest itself in an online post that thousands of people see.

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