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How to Use Social Media for Customer Service

March 18, 2015 | 1,167 views

How to Use Social Media for Customer Service

How to Use Social Media for Customer Service

Imagine this: your customer leaves your business and has a poor experience. Instead of telling your staff, she tells her friends on Twitter. She vents about the negative feeling instead of tackling it head on. Do you respond?

 

67% of consumers use brand’s social media accounts for customer service, according to a recent J.D. Powers & Associates study. Today’s customers are constantly perusing their social media accounts and engaging with their friends/followers. If you’re not monitoring social media and using your accounts for customer service, you could be missing a tremendous opportunity to turn negative experiences into positive ones.

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