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3 Reasons to Monitor Employee Review Sites

February 26, 2020 | 558 views

3 Reasons to Monitor Employee Review Sites
3 Reasons to Monitor Employee Review Sites

Social media allows us all kinds of insights as we make decisions. We read product reviews and try to vet inaccuracies or reviewers who were complaining about the shipper, not the product. We look for commonalities in reviews to establish some consistency in problems or praises. This is repeated for many decisions regularly: hotels, restaurants, doctors, professors.

For business relationships, hiring managers often review applicants’ social media for hints about personality and judgment. Likewise, review-reading is used by job applicants to get a feel for a company’s culture before an interview. For HR executives, this means that sites like Glassdoor and Indeed are a necessary part of the company’s online presence. Reviews by employees can be good for your brand if managed and used well.

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