Word of Mouth Benefits in the Digital Age

November 6, 2019 | 471 views

Word of Mouth Benefits in the Digital Age
Word of Mouth Benefits in the Digital Age

Word-of-mouth marketing is like free publicity for your business if you provide a good product or service. Richard Branson called it the best and cheapest form of advertising, but what does it mean in the digital age?

What used to be conversations and recommendations shared among friends has migrated to digital platforms but are really no different than the praises or criticisms we’ve always shared. We tell stories about wonderful service and incredible products. Sure, it could be over lunch with a friend, but it also could manifest itself in an online post that thousands of people see.

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Changing Your Credit Card Processor? Ask These 8 Questions.

October 30, 2019 | 1,086 views

Changing Your Credit Card Processor? Ask These 8 Questions.
Changing Your Credit Card Processor? Ask These 8 Questions.

Credit and debit cards are ubiquitous these days for purchasing power. More than one generation doesn’t carry checks or cash anymore, and with the majority of shopping done online, every business has to understand how they will get paid. Using a credit card processor is an absolute necessity, but the service can be costly.

As you shop around, and shop around you must, get into the nitty-gritty of how each prospective processor can improve your offerings. From easy transactions to low fees to online gateways, educate yourself and ask lots of questions to ensure the smoothest financial transactions for you and for your customers. 

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An ADA Compliant Website is a Legal Must-Have

October 23, 2019 | 439 views

An ADA Compliant Website is a Legal Must-Have
An ADA Compliant Website is a Legal Must-Have

Here’s the simple fact: the Americans with Disabilities Act (ADA) requires that any business providing a service to the public cannot discriminate against people with disabilities. Usually, we think of this in terms of eliminating stairs for those with mobility issues or modifying bathrooms to accommodate wheelchairs. However, this also applies to website accessibility. Lawsuits could be brought by anyone who legitimately felt they are unable to access your product or service online. 

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Employee Ideas Matter–Conversation Starters to Foster Their Input

October 16, 2019 | 672 views

Employee Ideas Matter--Conversation Starters to Foster Their Input
Employee Ideas Matter–Conversation Starters to Foster Their Input

Employees are often an untapped resource. If we are not the ones on the front line every day, we sometimes lose touch with daily workplace challenges or customer issues. But our employees live it every day, and we need to acknowledge that openly. Because even if we don’t hear it, they talk about what is good and what needs improvement. We must find a way to extract those ideas, really consider them, and work together to promote the best possible ones.

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5 Intrinsic Motivators to Boost Employee Contribution

October 9, 2019 | 484 views

5 Intrinsic Motivators to Boost Employee Contribution
5 Intrinsic Motivators to Boost Employee Contribution

Good managers are always looking for ways to improve employees’ motivation so that they perform better and contribute more. Money always talks, of course, but it doesn’t have as lasting an effect as other less costly options, and we honestly don’t always have more to give. Appropriate financial compensation cannot be overlooked, but to encourage a cooperative workplace, consider these five non-financial motivators.

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Manage Overtime Fraud with Intelligent Software and Internal Oversight

September 25, 2019 | 2,172 views

Manage Overtime Fraud with Intelligent Software and Internal Oversight
Manage Overtime Fraud with Intelligent Software and Internal Oversight

A driver stops on the way home to run errands while on the clock. An area manager is not on location to monitor employees coming and going. An hourly person who checks others’ timesheets is also padding her own hours. Employee theft can be costly, and labor is the costliest line on a P&L statement. Work hours and overtime must be carefully monitored to avoid excessive expense.

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Procrastination: Some Things Really Can’t Wait

September 18, 2019 | 1,097 views

Procrastination: Some Things Really Can’t Wait
Procrastination: Some Things Really Can’t Wait

“My ‘to-do’ list is so long,” I wail. How can I ever get it all completed? If you are a ‘doer’ like I am, the demands we put on ourselves can be overwhelming. The lists are long, the needs great, and numerous distractions tug at us every hour. As a result, sometimes the squeaky wheel does get tended while other more important things don’t receive the attention they deserve.

Sometimes, it’s easier to knock off ten small tasks rather than tackle the big one. But, as a business owner, we can’t procrastinate on those tasks that most contribute to our success in the long run. Some things really cannot wait.

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12 Break Room Design Ideas That Up Your Employees’ Game

September 11, 2019 | 1,395 views

12 Break Room Design Ideas That Up Your Employees’ Game
12 Break Room Design Ideas That Up Your Employees’ Game

We’ve all heard that highly engaged employees value a good time-out from their work. Being stuck at a workstation for 8 – 10 hours does not make a productive or happy employee. Employees know this and yet many do not take much time for themselves during a shift.

Developing and keeping highly engaged and productive employees takes many forms. Current trends include flexible hours, remote workspaces, exercise and health benefits. Some cost more than others and are not always feasible. But every employee should be taking a break. So how can you use breaks to your advantage? By creating an employee break room environment that allows real rest while fostering camaraderie and productivity. 

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How to Offset Minimum Wage Increases with these Tips

September 4, 2019 | 574 views

Retail businesses, like restaurants who employ dozens of hourly wage workers, face tremendous pressure as the city and state minimum wage increases. With labor a huge portion of expenses, how can a restaurateur deal with rising labor costs?

You’ve seen other eateries deal with this a few different ways. Some have increased menu prices; it costs more to get the food to the table, so this is a traditional way of maintaining profitability. Others have specifically added a clearly identified percentage to guest totals so that guests realize the increased cost legislation that dictates pay levels. And some businesses simply make do with fewer employees at the risk of reducing the quality of customer service.

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Avoid Worker Fatigue with Intelligent Scheduling

August 28, 2019 | 536 views

Avoid Worker Fatigue with Intelligent Scheduling
Avoid Worker Fatigue with Intelligent Scheduling

The dangers of worker fatigue are very real. About 1/3 of the workforce works in shifts, many with rotating schedules. Nearly any location open 24 hours each day will rotate workers as needed to cover specialties and production for round-the-clock operations. Hospitals, police and fire, and manufacturing sites all need to schedule workers at non-traditional hours.

However, disrupting the body’s natural sleep patterns and circadian rhythms can wreak havoc on worker performance due to fatigue. Fatigue will certainly be caused by inadequate sleep, but scheduling shifts thoughtfully can help avoid worker fatigue and protect the company from accidents and workers’ compensation claims.

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