One of the most valuable forms of advertising is word-of-mouth. In today’s digital world, word-of-mouth marketing spreads faster than ever through online reviews. Here’s how to get more, and better, reviews for your business.
Set Yourself Up For Reviews
Before people can review your business, you need to give them the best spots to leave their feedback. These are the main places consumers go to leave their feedback:
– Google. If you’re a local business, you’ll need to get set up on Google My Business.
– Facebook. You’ll need to have a business page (different than a personal profile) for people to leave their review.
– Yelp. Keep an eye on your profile so you know what’s being said about your business.
In addition to these core websites, you’ll also want to get a profile set up on any industry websites. For example, if you’re a contractor, you should have a profile on Angie’s List. If you’re a hotel or in the travel industry, you should have a profile on TripAdvisor.
Be Strategic About Your Schedule
Nothing spells review disaster like having stressed out employees running around unable to give proper service to your customers. Although it’s always the goal to be fully staffed at all times, it’s not always possible. That’s where you must get strategic as a manager.
Pay attention to the people you have on your schedule. Some are more seasoned employees than others. Some provide better customer service than others.
The more you can fine tune your schedule, the less likely you will be to set your business up for a negative review. Use your online scheduling app to monitor any shift changes or time off requests. This will help you keep a pulse on who you have on deck so you know when you should ask for backup help and when you can rest easy knowing your customers are in good hands.
Ask for the Review
Customers who have a poor experience with your business are more likely to go on review sites to voice their concerns. This isn’t the case with people who have a positive experience.
Most of the time customers won’t mind leaving feedback for your business if they know you’re interested in getting a review. They just have to be prompted to take action.
Train your team to ask for the review from every customer. By making this a habit, you’ll see an increase in the number of people who leave positive comments for you online.
As soon as you see reviews come in, the best thing you can do is respond to each review. Say thank you to the people who took the time to say something nice about your business. Show empathy for the people who didn’t have a great experience with your business. The better you are about responding, the more people will want to engage with your company and feel good about leaving reviews.
Do You Get Online Reviews?
We’d love to hear about your experience. Tell us about it in the comments below.
Author Profile Jon Forknell is the Vice President and General Manager of Atlas Business Solutions, Inc., a software marketing company specializing in employee scheduling software, including ScheduleBase employee scheduling software, and other business software solutions. In the past, Jon has been recognized by the U.S. Small Business Administration as a SBA Young Entrepreneur of the Year. Atlas Business Solutions was named as one of Software Magazine’s Top 500 Software Companies in 2004 through 2007 and again in 2010, 2013 and 2014.