How to Gain Buy-In For New Technology and Processes at Your Non-Profit

January 23, 2019 | 531 views

How to Gain Buy-In For New Technology and Processes at Your Non-Profit
How to Gain Buy-In For New Technology and Processes at Your Non-Profit

The two biggest challenges for businesses today, which are trying to embrace the rapid momentum into a digital world, are over-reliance on legacy technology and internal resistance. That’s according to a 2018 survey by Vanson Bourne.


Buying into new tools and adjusting processes that have been in place for years is uncomfortable. As humans, we’re naturally resistant to change and actively avoid the discomfort that goes along with forming new habits. The end result is that we stay stuck in our current patterns never making necessary adjustments to outdated processes.


In non-profits, a lack of organizational buy-in for proposed upgrades to processes and technology can lead to a decline in donor retention, a lack of reliable operating procedures, and poor resource allocation. Each of these outcomes could be disastrous for your efforts. If you want to run a more intelligent non-profit, you must break free from using outdated tools and processes. Here are a few tips to help you get the buy-in you need to transform alongside the market today.

Have a Laser-Focus on Your Core Mission

People work at non-profits because of their passion for the mission of the organization. If you try to deviate away from that mission in any way, you’ll immediately lose interest from your team and buy-in organization-wide. Instead, approach every new process, tool, or initiative from the lens of your company’s mission. How will this further our goals and bring us more funds to accomplish what we’ve set out to achieve?


The better you can strategize around and align your new proposals with this core mission, the more attention you’ll garner from key decision-makers. You’ll make it easier to get teams on board, which will make it easier to decide to make the switch to more modern tools and processes.

Tell a Compelling Story

In marketing your cause to donors, you need to tell a compelling story to get people excited and eager to open their wallets to you. The same goes for your internal communications. The more compelling a story you can tell about why you should adopt new tools and processes, the more likely it’ll be that people listen to you and react to the proposed upgrades.


In your story, be sure to include the following elements:


  1. Why you believe the change must occur;
  2. The overarching impact it’ll have on your non-profit’s mission;
  3. The key areas it’ll improve.

The better you can tell this story, the more likely it is people will internalize the story you’re telling and dedicate themselves to adopting the new plans.

Get Feedback

People often retract when they feel as if they’re sheep being herded along the way. When you open the door and solicit feedback from your team, you give others a voice. As they are empowered to speak up, they’re also becoming more invested in seeing new processes and tools through to implementation. It’s this kind of buy-in that brings tangible results.

Embracing Change is Hard

Embracing change is hard but it’s not impossible. By aligning a compelling story with your mission and empowering your team, you’re more likely to gain the buy-in needed to bring new processes and tools to your organization.


Author Profile Jon Forknell is the Vice President and General Manager of Atlas Business Solutions, Inc., a software marketing company specializing in employee scheduling software, including ScheduleBase employee scheduling software, and other business software solutions. In the past, Jon has been recognized by the U.S. Small Business Administration as a SBA Young Entrepreneur of the Year. Atlas Business Solutions was named as one of Software Magazine’s Top 500 Software Companies in 2004 through 2007, and 2010, 2013, 2014, 2016 and 2017.

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