In today’s world of online shopping and ecommerce, a company’s website is its biggest marketing tools and sales funnel. But it’s not enough to simply have a great website. You need to drive traffic to your site in order for customers to be aware of your services and buy from you. Here are six easy and ethical ways to boost website traffic and get people visiting your site.
1. Start blogging.
Having a blog included on your website is one of the best ways to generate visitors. Blog content should be dynamic and change frequently. (Ideally you want to have a new post run at least once a week to keep content fresh.) And the more content you have on your website, the more chance you’ll have to be discovered by potential customers through online searches.
2. Leverage the power of social media.
Whether you’re a fan of social media or not, these networks inherently send traffic back to your website. Being active on social media is also a great way to get Facebook fans and Twitter followers to click over to your website in order to shop, sign up for your email newsletter, or learn more about your services. One of the easiest way to drive traffic to your site is by sharing your blog posts and website content on those sites. Come up with an engaging question that makes the person want to read more; hence enticing the customer to click to your website to read the article.
In addition to sharing content on your social sites, make sure all of your blog posts are socially shareable so readers can post to their networks. This is important because the more people that share the content, the more it’s exposed to prospective customers, which will generate traffic back to your website.
3. Don’t neglect the power of Google+.
This may not be a social network where you spend a lot of time. However it’s one of the most powerful sites because of its SEO (search engine optimization) capabilities. If your business has a presence on Google+ — and you share links to your website pages and blog posts on the site — those entries will be mined through Google and will show up higher in search results. This is important because 75% of users never scroll past the first page of search results.
4. Use keywords in your blog and website copy.
Keywords are the words within your web content that people will use when searching for information on a particular subject. For example, if your small business sells ski gear, the keywords that should be included in website copy include ski clothes, ski gear, outdoor equipment, snow gear, etc. Using the right keywords affect how well your website shows up in online searches.
5. Use video.
YouTube is one of the largest searched site on the Internet (second to Google). Including an engaging company video on YouTube assures it’s part of that large network. Make sure you include a link to your website at the end of the video and in the caption copy. In addition, video is a great tool to use on your website as many people want information quickly and are not always inclined to read long articles.
6. Send an email newsletter to prospects and customers.
Email allows you to stay front-of-mind with customers. Include in your email blasts teasers and links to your latest blog posts, or a sale or new service offered. Be sure to use enticing language and provide valuable content that will motivate readers to click through to your website for more information.
Remember that it’s not enough to have a great website. Your goal should be to drive traffic to the site. Using video, social networks, blogs and other tools will help boost your traffic in no time.