“Content” is one of the hottest buzzwords in the marketing world right now – and for good reason. The information your brand puts on the market can drive sales. On the contrary, your silence can stifle your growth.
If you’re still wondering how you can use content to build your brand, here are five easy ways to get started.
Create a Blog Series.
Blogging is perhaps one of the best types of content you can use to promote your business. It’s helpful for your website visitors. It’s helpful for search engines. And, it provides an easy way to drive traffic back to your website from emails and social media.
Although it’s encouraged to blog often, it’s equally encouraged to blog smart.
Smart blogging means having a plan, researching the type of information your target market is looking for, and then delivering high-quality content. Providing quality blog posts in the form of a series will turn your brand into the go-to resource for help, positioning you as a leader in your industry.
Post to Social Media.
Your customers use social media to mingle and spy on friends. Put your brand front and center by adding your content to the mix.
Social media marketing is a highly effective way to drum up excitement for your brand, but like blogging, it must be approached in the right way. When you’re finding the information you’d like to post on social media, consider the reason your audience is there. No one goes online to get a sales pitch. Your audience is there to be entertained. Offer fun, interesting, and engaging content and you’ll win the hearts of your target market.
Podcasts and videos continue to skyrocket in popularity. Get in the mix by creating your own audio or visual content.
Hosting a weekly podcast or creating a series of helpful videos might be easier than you think. By diversifying the type of content you offer, your brand can reach more people within your target market.
Add Multiple Content Producers to the Schedule.
While you’re creating your publishing calendar, consider adding in new voices. By using multiple authors on your blog or podcast you free up room in your schedule to create better content, and you add depth to the information you’re delivering.
Interview Industry Experts
If you don’t have a team of people to help with the content production, consider interviewing industry experts. By aligning your brand with people knowledgeable about your industry, you add unique voices to your content and position your company as a leader in your field.
No matter what types of content you produce and publish, it’s important to make your brand’s message heard.
Jon Forknell is the Vice President and General Manager of Atlas Business Solutions, Inc., a software marketing company specializing in employee scheduling software, including ScheduleBase employee scheduling software, and other business software solutions. In the past, Jon has been recognized by the U.S. Small Business Administration as a SBA Young Entrepreneur of the Year. Atlas Business Solutions was named as one of Software Magazine’s Top 500 Software Companies in 2004 through 2007 and again in 2010, 2013 and 2014.