It’s not a secret that the holiday season is the busiest season for most businesses. Hotels book up with guests traveling from out of town who still want to keep a safe distance from relatives. Retailers see a boom in sales from buyers who need the perfect gift. Even some non-profits see an uptick in interest with days like Giving Tuesday.
It’s this time of year that you need the right amount of staff to conquer your goals and be productive. As you start to fill in your schedule for the holidays and beyond, there are a few demand changes to keep in mind so you can keep up your high customer service levels.
1. Gift Wrapping Service
If you own any type of retail store, you might entice gift buyers with the offer to wrap their presents for them in store. Although this offer is attractive, it’s also time consuming for your staff. Pulling out the wrapping paper and boxes, folding the paper neatly, taping up the box, and then attaching a curly ribbon to the top takes time.
It’s important that gifts are well wrapped. If not, it could reflect poorly on your brand. You don’t want your staff to feel rushed, which is why, if you offer a gift wrapping service, you might want to supplement your schedule with enough manpower to make up for the slower moving checkout process.
2. Timely Sales
This is a busy season. Stores are fighting for eager shoppers’ attention with time-dependent sales to get buyers through their doors first. Many hotels use enticing offers to fill all of their rooms, which often requires ultra-quick turnaround times. This time dependency can wreak havoc on your staff if you’re not scheduling enough people during the peak times.
While making your schedule, carefully consider the demands of your staff. Are there days where you’ll need more hands on deck to lighten the load and create a better environment for both your team and customers?
3. Creating an Ambience
The holidays are filled with cinnamon drenched smells, cookies, and deliciously warm beverages. These creature comforts make a buyer’s experience with a brand significantly better, which is why many stores start offering extra perks to create an ambience. The problem? Often times this ambience creating burden falls in the lap of your team. It’s another item on the to-do list and another task that’s easy to forget or stress over.
If you’re creating an ambience for your shoppers this holiday season, consider making your business a little cozier for your employees too by bringing in another person to help with the increased workload.
4. Heightened Customer Demands
With more foot traffic usually comes heightened customer demands. Apparel shoppers want fast access to the fitting rooms. Without it, they’ll leave without buying. Hotel guests want faster access to their rooms. Without it, they’re more inclined to leave a negative review on TripAdvisor, which could damage your business for the year ahead.
To match these heightened customer demands, add enough man power so your employees are able to meet and exceed expectations.
Keep the Holidays Happy
No matter what industry you’re in, it’s important to keep the strain of the holidays outside of your place of business. This starts with having enough employees on deck to tackle the increased demands.
Author Profile Jon Forknell is the Vice President and General Manager of Atlas Business Solutions, Inc., a software marketing company specializing in employee scheduling software, including ScheduleBase employee scheduling software, and other business software solutions. In the past, Jon has been recognized by the U.S. Small Business Administration as a SBA Young Entrepreneur of the Year. Atlas Business Solutions was named as one of Software Magazine’s Top 500 Software Companies in 2004 through 2007 and again in 2010, 2013 and 2014.