3 Reasons to Monitor Employee Review Sites

February 26, 2020 | 558 views

3 Reasons to Monitor Employee Review Sites
3 Reasons to Monitor Employee Review Sites

Social media allows us all kinds of insights as we make decisions. We read product reviews and try to vet inaccuracies or reviewers who were complaining about the shipper, not the product. We look for commonalities in reviews to establish some consistency in problems or praises. This is repeated for many decisions regularly: hotels, restaurants, doctors, professors.

For business relationships, hiring managers often review applicants’ social media for hints about personality and judgment. Likewise, review-reading is used by job applicants to get a feel for a company’s culture before an interview. For HR executives, this means that sites like Glassdoor and Indeed are a necessary part of the company’s online presence. Reviews by employees can be good for your brand if managed and used well.

Get the most out of these sites to improve your desirability to job applicants, customers, and the public. They offer assistance in several ways:

  1. Employee review sites keep your pulse on your employees’ experience. You might not always hear grumbles in the workplace, but negative trends on an employee review site should be heard. Maybe there are consistent complaints about management style or benefit programs. The anonymous reports provide opportunities to improve your company’s work environment.
  2. Build a better brand when you interact with an employee review site. Attracting and retaining talent, especially in times of low unemployment, is difficult. Good reviews help bolster this, so as with all social media, engage it constructively. Simply claim your company profile and then interact regularly regarding positive attributes, company plans, and employee reviews. Respond to positive and negative reviews appropriately, and encourage employees to post reviews—that will demonstrate your commitment to employee concerns and company culture.
  3. Refine your interview process for better results using employee reviews. Some employee review sites allow job applicants to post about their interview experience. Look for repeated comments that shed a light on good processes and those that aren’t appreciated quite so much. Balance candidates’ input with your hiring needs to fine-tune your hiring methodology. You’ll find better candidates and receive better reviews.

Employee reviews provide valuable feedback. Put them to use with your leadership teams to shift company culture and hiring processes. Dedicate yourself to daily monitoring of employee review sites. These sites will help you hire good employees and create value by better matching company and employee needs.

Author Profile Jon Forknell is the Vice President and General Manager of Atlas Business Solutions, Inc., a software marketing company specializing in employee scheduling software, including ScheduleBase employee scheduling software, and other business software solutions. In the past, Jon has been recognized by the U.S. Small Business Administration as a SBA Young Entrepreneur of the Year. Atlas Business Solutions was named as one of Software Magazine’s Top 500 Software Companies in 2004 through 2007, and 2010, 2013, 2014, 2016, 2017, and 2018.

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