3 Areas You Should Invest in for Your Business ASAP

April 3, 2019 | 2,890 views

3 Areas You Should Invest in for Your Business ASAP
3 Areas You Should Invest in for Your Business ASAP

The list of things to help grow your company is long, and they are probably all good ideas. Some, however, have quicker returns and should be evaluated and improved as soon as possible.

1. Technology

For every company, there are different tech needs, but your investment in technology is for several good reasons: mainly for speed, mobility, and attractiveness to clients and prospective employees.

Good technology makes things faster—transactions, employee scheduling, referrals, and payments, for example. Increasing the speed at which you do business frees up time to simply do more business. Clients appreciate it too, because no one wants to wait for things that can be done electronically in seconds.

Remote access allows for mobility. We carry our phones and information with us every moment, so your company must be available remotely. This works for clients who will gladly interact with you no matter their location. And it is the single greatest benefit wanted by employees (even before good health benefits). Employees actually are more productive in a remote environment.

Tech-savvy companies are attractive to customers and to future employees. Intelligent new hires are looking for companies who are at the cutting edge of technology use. This makes sense too, for the next important area of investment.

2. HR Emphasis on Hiring & Education

Employees make or break a company because labor cost is usually the largest expense item, so it must be efficiently spent. First, hire the best person for the job by thoroughly vetting them. This might be done by an outside agency to minimize the time spent internally. But take the time to do it right, and then train them fully.

Employees deserve to be guided in the right direction to best benefit the company. And the company deserves the best out of each employee. That’s the goal, after all, and intelligent hiring practice and training are worth the investment and time. It will repay you with engaged employees who contribute to the bottom line.

3. Content Marketing

This is an investment, not just a line-item expense. Good content marketing drives profit by increasing client engagement. It improves brand visibility and generates online leads and sales.

It’s not just SEO, either. SEO is very powerful at solidifying a company’s online presence, for sure. After all, if no one can find you, it hardly matters if you have a web site. But it is online marketing through video content, chats, and social media that keep people coming back to you. Comments and conversations get tracked and remembered by past and future customers who become involved in your company content.

Your online voice should be loud and clear. This year, 92% of small businesses are expected to increase their investment in online marketing. Don’t be left behind, unable to be found, and never heard.

Author Profile Jon Forknell is the Vice President and General Manager of Atlas Business Solutions, Inc., a software marketing company specializing in employee scheduling software, including ScheduleBase employee scheduling software, and other business software solutions. In the past, Jon has been recognized by the U.S. Small Business Administration as a SBA Young Entrepreneur of the Year. Atlas Business Solutions was named as one of Software Magazine’s Top 500 Software Companies in 2004 through 2007, and 2010, 2013, 2014, 2016, 2017, and 2018.  

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